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The Researching Paralegal

Category Archives: Advertising

Some Tips For Starting Your Law Firm’s Website.

27 Monday Jul 2015

Posted by Celia C. Elwell, RP in Advertising, Law Firm Web Sites, Law Office Management, Legal Technology, Marketing, Search Enginges, Technology, Using Social Media

≈ Comments Off on Some Tips For Starting Your Law Firm’s Website.

Tags

Brian Focht, Law Firm Management, Marketing & Advertising, The Cyber Advocate, Web Site

How to Create a Successful Law Firm Website: Getting Started, by The CyberAdvocate

http://www.thecyberadvocate.com/2015/07/27/create-law-firm-website-pt1/

Creating a new website for your law firm, whether you’re opening up a new practice or updating a dated law firm, can be an immense task. I’d love to say that following this guide will allow you to put together a successful and profitable website in your spare time. It won’t. . . .

Continue reading →

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Martindale Hubbell’s Brand Is Not What It Used To Be.

16 Friday Jan 2015

Posted by Celia C. Elwell, RP in Advertising, Law Office Management, Legal Technology, Marketing, Technology

≈ Comments Off on Martindale Hubbell’s Brand Is Not What It Used To Be.

Tags

AV Rating, Court Link, Internet Brands, LexisNexis, Martindale Hubbell

Martindale Hubbell: Another Legal Icon Bites the Dust. But It Was Once Worth Its Weight in Gold (and Held for Ransom), by Jean O’Grady, J.D. M.L.S., Dewey B Strategic Blog

http://tinyurl.com/l24mabe

In August 2013 LexisNexis announced that they had entered into a joint venture with Internet Brands (the owner of Cars.com) to develop ‘marketing solutions’ using the Martindale.com platform. Although Internet Brands is taking the lead in managing the joint venture there is no mention of Martindale on their website. Since LexisNexis owns InterAction,  the leading ‘contact management’ product which is used in many law firms – it is puzzling why some effort was not made to integrate Martindale with InterAction and other LN sources containing rich actionable client data such as Courtlink dockets.

Blogger Kevin O’Keefe recently posed the question ‘Does Martindale Hubbell, as we knew it still exist?‘ ‘The answer is clearly ‘no,’ and O’Keefe wonders aloud whether the Martindale brand divorced from the legacy of Martindale Hubbell has any real meaning.  The announcement of the joint venture was followed by the layoff of most of the Martindale staff. These were the people who used to curate the surveys and data collected to evaluate whether lawyers and firms qualified for the for the ‘gold standard’ AV rating. So what is left of the legacy? . . .

 

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Witness Preparation = Successful Depositions.

22 Wednesday Oct 2014

Posted by Celia C. Elwell, RP in Advertising, Depositions, Discovery, Law Office Management, Marketing, Objections, Video Deposition

≈ Comments Off on Witness Preparation = Successful Depositions.

Tags

Depositions, Discovery, Jim Calloway, Jim Calloway's Law Practice Tips Blog, Law Office Marketing, Oklahoma Bar Association, Robert P. Redemann

Witness Preparation: Best Practices for a Successful Deposition, by Jim Calloway, Jim Calloway’s Law Practice Tips Blog

http://tinyurl.com/osk8vkn

Jim Calloway is a superhero masquerading as the Director of the Oklahoma Bar Association’s Management Assistance Program. While that being the Director of the OBA’s Management Assistant Program may be Jim’s “day job,” Jim does far more than that. This link will tell you more about his other activities, and I have no idea where he finds the time: http://jimcalloway.typepad.com/about.html.

But the best thing about Jim is that we found him first! And we know a good thing when we see it. We may share him with the rest of you from time to time, but luckily Jim has – so far – always called Oklahoma his home. -CCE

Witness Preparation: Best Practices for a Successful Deposition is a really nice article by Tulsa, Oklahoma attorney Robert P. Redemann. I strongly recommend it to any lawyer, even those who might not be involved with depositions. Sometimes it is good to understand best practices in our profession. Share the link with a young lawyer you know.

I would add one other item. Have you looked at the materials you routinely give the client to prepare for a deposition recently? Surely all law firms have progressed past the point of giving clients photocopied deposition tips in favor of custom-prepared materials with the law firm’s name, address and logo. But if you have not reviewed your handouts lately, take a look. A good proofing and freshening is often in order. Use some different sized fonts, headers, text boxes or insert a small graphic or two to increase readability. You never know who may be looking at this document sometime as a representation of your firm’s work product. Make this a professional document you are proud to have carry your firm’s name.

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What Makes Attorney Fee’s “Unconscionable”?

19 Thursday Jun 2014

Posted by Celia C. Elwell, RP in Advertising, Law Office Management, Management, Marketing

≈ Comments Off on What Makes Attorney Fee’s “Unconscionable”?

Tags

Attorney Fees, Ball In Your Court Blog, Collection, Contingency Fees, Cost Projection, Craig Ball

Unconscionable, by Craig Ball, Ball In Your Court Blog

http://ballinyourcourt.wordpress.com/2014/06/19/unconscionable/

 Before I limited my law practice to work for courts and counsel, I was a trial lawyer working for contingent fees.  For 20+ years, I never charged for an hour of my time.  I funded the cases, did the work and was paid only if I recovered damages for my clients.  I charged 40% plus expenses; so, for the most part my clients and I shared roughly equally in the outcome.  At the time, I thought my fees proper, and they were certainly ‘industry standard.’  Everyone charged about the same, not from collusion but from plagiarism: lawyers didn’t draft fee agreements; we copied them.

But as I look back, I see that I could have charged less—even much less—and still have made a good living.  The only limits on what I could charge were the marketplace, where I saw no competition on price, and ethical precepts dictating a lawyer may not charge an illegal or unconscionable fee. . . .

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ClearView Social App – Sharing Social Media or Spam?

24 Saturday May 2014

Posted by Celia C. Elwell, RP in Advertising, Law Firm Web Sites, Law Office Management, Legal Blogs, Technology

≈ Comments Off on ClearView Social App – Sharing Social Media or Spam?

Tags

ClearView Social, Law Office Management, LinkedIn, Robert Ambrogi, Robert Ambrogi’s LawSites Blog, Social media, Spam, Twitter

Pseudo Social Sharing Isn’t Smart, It’s Spam, by Robert Ambrogi, Robert Ambrogi’s LawSites Blog

http://tinyurl.com/mkqjkpu

I have to admit I was taken aback by the premise of ClearView Social, the new app being developed by social marketing consultant Adrian Dayton. Targeted at medium and large firms, the app ‘helps attorneys more easily share content with their professional networks through LinkedIn, Twitter and other platforms,’ according to the press release last February.

That sounds harmless enough. But further reading reveals more about what the app does:

ClearView Social allows one person in the firm – for example, a designated marketer – to create a queue of content to be shared in an email template. When attorneys receive the email, they can click a link, which launches the application for sharing the content via various social media platforms, including LinkedIn and Twitter, which are integrated in the tool. This allows attorneys to share on those networks without leaving ClearView Social. It’s as easy as responding to an email.

So the app doesn’t actually help attorneys share content they find worthwhile. Rather, it makes the attorneys the conduits or redistributors of content someone else chooses to share. . . .

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LinkedIn – Checked Your Profile Lately?

12 Wednesday Feb 2014

Posted by Celia C. Elwell, RP in Advertising, Law Office Management, Marketing, Using Social Media

≈ Comments Off on LinkedIn – Checked Your Profile Lately?

Tags

Brian Zisk, Derek Lazarro, Forbes, Jeremy Pepper, Karey Rees, Kathleen Kilian Wainscott, Klout Score, LinkedIn, Networking, Profile, Rachael Hand, Rob Asghar, Social media, Susan Wampler, Veronica Belmont, William Arruda

Your LinkedIn Profile: Go Big Or Go Home, by Rob Asghar, Contributor, Forbes

http://tinyurl.com/letyp5d

LinkedIn is an enigma. It now has some 260 million users, and it’s a daily routine for millions of ambitious professionals. But millions of others reluctantly create profiles, feel guilty for not having a stronger profile, and wonder, ‘Does anybody really get a better job through this thing anyway?’

Some do, but that’s not really the point. The point is that you need to take control of your personal and professional branding on the Internet.

For most people, their LinkedIn profile isn’t just their online resume, it’s a window into their existence. It allows others to quickly find out about your background, your competence, your network–and, above all, your sense of self. . . .

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Recent Rule Amendments by Arizona Supreme Court.

27 Monday Jan 2014

Posted by Celia C. Elwell, RP in Advertising, Arizona Supreme Court, Continuing Legal Education, Criminal Law, Legal Ethics

≈ Comments Off on Recent Rule Amendments by Arizona Supreme Court.

Tags

Advertising, Arizona Attorney Magazine, Limited Scope Representation, MCLE, Patricia Sallen, Post-Conviction Disclosure, State Bar of Arizona, Supreme Court of Arizona

Other Arizona Rule Amendments, by Patricia Sallen, Arizona Attorney Magazine|State Bar of Arizona

http://tinyurl.com/o9vq6rh

In addition to adding the new mechanism to ER 1.15, the Supreme Court also recently made other significant ethics and practice-related rule amendments.

 

 

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