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SEO and Social Media, by Lisa Pansini, Legal Productivity Blog


SEO has always been about one thing: publishing high-quality content that gets seen and linked to by as many people as possible. For years, the foundation of SEO (Search Engine Optimization) has been dominated by two key elements: content and links.

Today’s online society has given rise to a third: social media. It wasn’t around during the dawn of the SEO industry, but it’s difficult to ignore the power and importance that social media has in any marketing strategy.

Social Media does more than allow companies to keep up with their competition. It allows them to reach out and interact with their customers while building their brand, creating a sense of community, and driving traffic to their website.

When it comes to social media, however, there is no ‘one size fits all’ rule. . . .