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Tag Archives: Paul Luvera

Why The Jury Blamed The Injured Plaintiff.

24 Tuesday Apr 2018

Posted by Celia C. Elwell, RP in Jury Persuasion, Plaintiff's Counsel, Trial Tips and Techniques

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Jury Persuasion, Paul Luvera, Plaintiff Trial Lawyer Tips

Understanding Why Jurors Want To Blame The Injured Plaintiff, by Paul Luvera, Plaintiff Trial Lawyer Tips

http://plaintifftriallawyertips.com/understanding-why-jurors-want-to-blame-the-injured-plaintiff

There are times when it simply does not make sense that the jury did not sympathize with the plaintiff. Yes, there can be legal reasons for the outcome, but there are certain psychological motives as well. This post does an excellent job of identifying and explaining them. -CCE

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Need to Discover Insurance Coverage? Try This.

27 Thursday Apr 2017

Posted by Celia C. Elwell, RP in Discovery, Interrogatories

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Insurance Coverage, Interrogatories, Paul Luvera, Plaintiff Trial Lawyer Tips

Interrogatories Asking for Insurance Coverage Information, by Paul Luvera, Plaintiff Trial Lawyer Tips

http://bit.ly/2phvhiP

When your discovery rules allow the plaintiff to get the defendant’s insurance coverage, never miss the opportunity to get all the details you can. Here are some excellent examples of interrogatories and strategy. -CCE

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Litigation Tip – Balancing Emotion and Logic.

14 Friday Apr 2017

Posted by Celia C. Elwell, RP in Jury Persuasion, Trial Lawyers, Trial Tips and Techniques, Voir Dire

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Jury Persuasion, Paul Luvera, Plaintiff Trial Lawyer Tips

Human Nature: “Facts are White Noise & Emotions Rule” & Why We Continue to Believe Objectively False Things, by Paul Luvera, Plaintiff Trial Lawyer Tips

http://bit.ly/2oVw6P5

Does your head or your heart make your decisions? Are you sure? While your argument, evidence, and testimony may be perfectly reasoned and logical, how does it rank on a positive or negative on an emotional scale or preconceived beliefs? -CCE

 

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How to Persuade the Jury to Blame One Party Over The Other.

25 Sunday Sep 2016

Posted by Celia C. Elwell, RP in Jury Persuasion, Opening Argument, Plaintiff's Counsel, Storytelling, Trial Tips and Techniques

≈ Comments Off on How to Persuade the Jury to Blame One Party Over The Other.

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Opening Statement, Paul Luvera, Plaintiff Trial Lawyer Tips Blog, Trial Tips and Techniques

Plaintiffs Should Always Start By Attacking The Defendant, by Paul Luvera, Plaintiff Trial Lawyer Tips Blog

http://plaintifftriallawyertips.com/plaintiffs-should-always-start-by-attacking-the-defendant

[I]n the 1990’s, trial lawyers Gregory Cusimano and David Wenner investigated the issue. They presented fact patterns to hundreds of focus groups around the country and in that process they observed a consistent pattern: when they began their opening statement by talking about the plaintiff, jurors would blame the plaintiff for what happened. But, if they started with the defendant’s conduct, jurors blamed the defendant and placed much less blame on the plaintiff.

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What Skills Make a Great Trial Lawyer?

26 Tuesday Jul 2016

Posted by Celia C. Elwell, RP in Jury Persuasion, Trial Lawyers, Trial Tips and Techniques

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Clarence Darrow, Demonstrative Exhibits, Earl Rogers, Paul Luvera, Plaintiff Trial Lawyer Tips Blog, Trial Lawyers, Trial Tips and Techniques

Lessons from One of America’s Greatest Trial Lawyers – Earl Rogers, by Paul Luvera, Plaintiff Trial Lawyer Tips Blog

http://plaintifftriallawyertips.com/lessons-from-one-of-americas-greatest-trial-lawyers-earl-rogers

Earl Rogers was a famous attorney who died in 1922. He defended 77 murder cases and lost only three.  He was one of the greatest trial lawyers in American history. The long running TV series, Perry Mason, was based upon Earl Rogers life. His daughter Della Rogers St. John’s wrote a descriptive book of his trial skills in Final Verdict which is not only enjoyable reading, but educational as well.

We think about Clarence Darrow as a great trial lawyer, but when Darrow was charged with jury bribery in Los Angeles, it was Rogers he selected to be his defense attorney.

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Communication Tactics and Jury Persuasion.

03 Sunday Apr 2016

Posted by Celia C. Elwell, RP in Jury Persuasion, Litigation, Trial Tips and Techniques

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Bill Clinton, David Clark, Donald Trump, Effective Communication, Jury Persuasion, Paul Luvera, Plaintiff Trial Lawyer Tips Blog

What Trial Lawyers Can Learn From Donald Trump, by Paul Luvera, Plaintiff Trial Lawyer Tips Blog

http://plaintifftriallawyertips.com/what-trial-lawyers-can-learn-from-donald-trump

No, I’m not talking about politics. I’m talking about communication tactics employed by Donald Trump.

Omaha Nebraska jury consultant David Clark and I have engaged in an exchange of emails over a  long period of time about the general subject of communication and in particular techniques taught at the Spence Trial College. However, since the presidential campaign has become active, our communications have focused upon Donald Trump and his communication style. Not because we are particularly interested in his political positions but because we both recognized that he employed significant communication techniques most people ignored. While most people regard him with intellectual disdain and are appalled by his verbal conduct, we believe there is a substantial amount of unrecognized communication tactics being used either knowingly or not. These are some significant techniques that we all should evaluate. . . .

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Observations On Gerry Spence’s Witness Examination Technique.

30 Wednesday Dec 2015

Posted by Celia C. Elwell, RP in Cross-Examination, Direct Examination, Experts, Litigation, Storytelling, Trial Tips and Techniques

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Gerry Spence, Paul Luvera, Plaintiff Trial Lawyer Tips, The Smoking Gun, Witness Examination

Gerry Spence Witness Examination Excerpts, by Paul Luvera, Plaintiff Trial Lawyer Tips

http://plaintifftriallawyertips.com/gerry-spence-witness-examination-excerpts

In 1985, a man was shot dead on a rural road in Lincoln County, Ore. A teenage boy and his mother were indicted for the crime. Gerry Spence took on both cases for the defense pro bono and faced off against a young prosecutor named Joshua Marquis in the juvenile’s trial; the attorneys did not take a shine to each other. So contentious was the trial that they both ended up before the Oregon State Bar. A special report in the bar matter described their relationship as ‘reveal[ing] a degree of hostility and vituperation unique in our experience.’ The bar charges were dismissed, but the animosity remained. Spence wrote a book about the Oregon trials The Smoking Gun.

I was at the courthouse in Portland during a day or two of this trial. I was able to spend some time with Gerry and his partner during recess. He did an amazing job of obtaining an acquittal for his client. I have part of the transcript of that trial. I recently re-read Gerry’s examination of the polygraph operator from that trial. Gerry’s position was the accuser, wife of the deceased, was actually the one who accidentally shot her own husband and then blamed his client who was a neighbor.  He called the polygraph operator to show the accuser had failed the polygraph test. I’m setting out a few illustrations from that transcript for your consideration.

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Whatever Can Be Misunderstood, Will Be.

15 Saturday Nov 2014

Posted by Celia C. Elwell, RP in Bad Legal Writing, Editing, Legal Writing, Legalese, Plain Language, Proofreading, Quotations, Readability

≈ Comments Off on Whatever Can Be Misunderstood, Will Be.

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Albert Einstein, Legal Writing, Legalese, Paul Luvera, Plain Language, Plaintiff Trial Lawyer Tips Blog

This Should Be Every Trial Lawyer’s Mantra, by Paul Luvera, Plaintiff Trial Lawyer Tips Blog

http://tinyurl.com/myfv5oo

One of my favorite quotations! Mr. Luvera hit the nail on the head, not only for trial presentations, but for any type of writing regardless of your profession. Some people think that their writing should be complex, with lots of Latin, jargon, and legalese. Technical writers often use complicated terms and words understood (barely) by people who work in their industry, but no one else.

Most readers skim or skip the long, single-space block quotations often found in legal briefs. Wouldn’t you? Imagine having to slog through poorly written briefs day after day? Or imagine that you are a juror who must decipher poorly written jury instructions. If what you say is that important, why risk losing the reader even for a moment?

Just like Murphy’s Law, in writing, whatever can be misunderstood, will be. What is the point of writing anything if you are not easily understood? No, you are not “dumbing down” your writing or treating the reader like a child. You are communicating and facilitating your goal — to be understood. -CCE

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