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The Power Of First Impressions, by Douglas Keene, The Jury Room

http://keenetrial.com/blog/2011/04/18/the-power-of-first-impressions/

[W]e’ve written about many aspects of witness preparation before and have come to the belief that people come to firm conclusions about most witnesses very quickly. Now, as is so often handy, we have new research that shows us (again) why first impressions of witnesses are so very important.